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BookArc by Twelve South

Compared to your MacBook lying flat on your desk, BookArc takes up a fraction of the space giving your workspace a clean, less cluttered look. Its soft silicone feet provide sturdy footing that won’t leave marks on your desk. Underneath BookArc  are two hidden cable managers that prevent your monitor, USB, and power cables from slipping to the floor when you unplug your MacBook.

More about it: Twelve South 

    • #design
    • #product design
    • #industrial design
    • #mac
    • #apple
    • #macbook
    • #twelve sound
    • #bookarc
  • 9 months ago
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The Value of Touch at the Apple Store

Author and former journalist Carmine Gallo has been studying how Apple Stores operate. His research has uncovered a fascinating procedure designed to entice customers to physically touch the products: In the mornings store staffers use an iPhone leveling app called “Simply Angle” to precisely set each laptop’s screen at 70°—purposely an “off” angle that is not ideal for viewing, so that a customer will touch the screen to adjust it.

Read the full article: How Apple Store Seduces You With the Tilt of Its Laptops

    • #design
    • #industrial design
    • #product design
    • #Apple
    • #Apple Store
    • #MacBook
  • 10 months ago
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