The Value of Touch at the Apple Store

Author and former journalist Carmine Gallo has been studying how Apple Stores operate. His research has uncovered a fascinating procedure designed to entice customers to physically touch the products: In the mornings store staffers use an iPhone leveling app called “Simply Angle” to precisely set each laptop’s screen at 70°—purposely an “off” angle that is not ideal for viewing, so that a customer will touch the screen to adjust it.

Read the full article: How Apple Store Seduces You With the Tilt of Its Laptops

3 Notes/ Hide

  1. contemplatrium reblogged this from givedesignachance and added:
    Oh my god. I love this. This is just… brilliance.
  2. givedesignachance posted this