July 2012
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Jul 27th
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Jul 19th
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Jul 19th
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Jul 17th
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Jul 14th
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Jul 9th
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Jul 7th
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The Value of Touch at the Apple Store
Author and former journalist Carmine Gallo has been studying how Apple Stores operate. His research has uncovered a fascinating procedure designed to entice customers to physically touch the products: In the mornings store staffers use an iPhone leveling app called “Simply Angle” to precisely set each laptop’s screen at 70°—purposely an “off” angle that is not ideal...
Jul 3rd
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